Hard times in
America and political change in Europe throughout the 30s brought new
uncertainty, but GM’s commitment to innovation continued unabated. The
return of peace following World War II brought a new optimism with
consumers eager for goods that had been out of reach for so long. GM
responded with an unprecedented string of milestone designs that
continue to inspire to this day.
In addition to innovations like independent front wheel suspension
unibody construction, and the one-piece steel roof, General Motors
pushed the envelope in design with a succession of vehicles including
the 1949 Buick Roadmaster, the Chevrolet Corvette and BelAir, and the
1959 Cadillac El Dorado. These machines were as much fun to drive as
they were to see drive by.
During the war GM supplied the Allies with more goods than any other
company. In 1940, former GM President William Knudsen was chosen by
President Roosevelt as Chairman of the new Wartime Office of Production
Management. By 1942, one hundred percent of GM’s production was in
support of the Allied war effort. GM delivered more than $12 billion
worth of materials including airplanes, trucks and tanks.
Courtesy of Buick